Greenwashing
Greenwashing or green-washing is when people or businesses say their products are good for the environment when they are not. Greenwashing has become more common. Some scholars say people are less likely to trust advertising that talks about the environment than they used to be.[1]
Companies have used greenwashing about air pollution and other environmental concerns. Big companies and corporations learned how to make money from the fact that customers cared about the environment. They had marketing teams advertise their products and services as environmentally beneficial. However, many of these products and services were bad for the environment.[2]
Greenwashing Media
A Volkswagen Golf TDI in 2010, featuring the phrase "clean diesel". The company would later face scrutiny due to an emissions scandal.
Students gather for a Diag rally during Michigan’s 1970 Teach-In on the Environment.
Municipal bus encouraging recycling in the city of Samsun in 2022, in front of bags of free coal from another part of the Turkish government. This municipality and the national government are controlled by the same party, and the Green Party is barred from the 2023 election.
The Airbus A380 described as "A better environment inside and out."
Related pages
References
- ↑ Delmas, Magali A., and Vanessa Cuerel Burbano. "The drivers of greenwashing." California management review 54.1 (2011): 64-87.
- ↑ "Greenwashing in the New Millennium" (PDF). Nancy E. Furlow, Marymount University. Journal of Applied Business and Economics.
