Promotion

Promotion means spreading information about an product, service or issue.

Promotional activity generally involves a company spreading knowledge about its brand, products, or service to generate demand, build a following, raise awareness, or build loyalty. Many of these activities taking place simultaneously, and including channels such as: Social Media, Direct Mail, Print, and Television.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

Publicity and public relations
Advertising

Promotion for marketing includes additionally:

Personal selling
Non-personal selling
Sales promotion
Tradeshows
Direct selling
Refer a friend
Loyalty bonus
Product placement
- For example, arranging that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.^[1]

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.

References

↑ Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial) (The New York Times). https://www.nytimes.com/2008/07/22/business/media/22adco.html. Retrieved 2008-11-22. ^{[dead link]}

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[1] Clifford, Stephanie (July 22, 2008). "A Product's Place Is on the Set". Advertising (editorial) (The New York Times). https://www.nytimes.com/2008/07/22/business/media/22adco.html. Retrieved 2008-11-22. ^{[dead link]}

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