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Promotion
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For promotion in sport, see Promotion and relegation.
For promoters in genetics, see Promoter (genetics).
Promotion means spreading information about an product, service or issue
Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:
- Publicity and public relations
- Advertising
Promotion for marketing includes additionally:
- Personal selling
- Non-personal selling
- Sales promotion
- Tradeshows
- Direct selling
- Product placement
Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.
References
- ↑ Clifford, Stephanie (July 22, 2008). "A Product’s Place Is on the Set". Advertising (editorial) (The New York Times). https://www.nytimes.com/2008/07/22/business/media/22adco.htmlhttps://www.nytimes.com/2008/07/22/business/media/22adco.html. Retrieved 2008-11-22.