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Promotion

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For promotion in sport, see Promotion and relegation

Promotion means spreading information about an issue.

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

Publicity and public relations
Advertising

Promotion for marketing includes additionally:

Personal selling
Non-personal selling
Sales promotion
Tradeshows
Direct selling
Product placement
- For example, making sure that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.^[1]

References

↑ Clifford, Stephanie (July 22, 2008). "A Product’s Place Is on the Set". Advertising (editorial) (The New York Times). http://www.nytimes.com/2008/07/22/business/media/22adco.htmlhttp://www.nytimes.com/2008/07/22/business/media/22adco.html. Retrieved 2008-11-22.

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Communication