Promotion

For promotion in sport, see Promotion and relegation.

For promoters in genetics, see Promoter (genetics).

Promotion means spreading information about an product, service or issue

Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:

• Publicity and public relations
• Advertising

Promotion for marketing includes additionally:

• Personal selling
• Non-personal selling
• Sales promotion
• Tradeshows
• Direct selling
• Product placement
  • For example, arranging that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.

Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.