Vitaminfood

Vitaminfood is a Dutch complete nutrition company encompassing a variety of meal replacement solutions and sports supplements,[1] produced by Vitaminfood Company Limited.

Vitaminfood
Private Limited Company
IndustryNutrition & wellness
FounderBakir & Funda Ikanovic
ProductsComplete Nutrition, Sports supplements, meal replacement shakes, protein isolate,[2] multivitamins
Websitewww.vitaminfood.com

History

Vitaminfood is a Dutch complete nutrition company encompassing a variety of meal replacement[3] solutions and sports supplements, produced by Vitaminfood Company Limited. Founded in November 2016 by Bakir and Funda Ikanovic, this nutritional company set out to provide nutritionally complete diets. Funda Ikanovic (33) previously worked in the financial world as an insurance agent after her [degree] in marketing. Bakir Ikanovic (40) completed a bachelor's degree in real estate and has a company for cleaning of large ships. Together they founded the meal replacement company, Vitaminfood in November 2016.

Meal replacements[4] are liquid diets[5][6] in form of dissolved nutrient solutions taken as an alternative to solid meals. "If war was to break out, they'd be fine," said Bakir in a media interview because of how much powder nutrition they have at their place. The meal replacements have been certified as safe for human consumption and meet the required nutritional standards.

Functional wings:

Vitaminfood Experience Cafe

Vitaminfood experience cafe is a vegan food restaurant located in Meent 42A, 3011 JK, Rotterdam. The Vitaminfood Cafe provides an extensive menu of vegan diets[7][8][9] with great ambiance. It is meant to give an in-person experience of the Vitaminfood company and its powder nutrition products and packaged meal replacements.

Commercial venture

The manufacturing plant is in Veenendaal, one of the oldest cities in the Netherlands. The Vitaminfood meal replacement bags once produced are stored in Barendrecht, near Rotterdam. In the early days of the company, after conception, Bakir and Funda handled most of the orders. Writing tickets, packaging orders, shipping orders and customer relationship management. They operated majorly from their home working the afternoons and in shifts. The powder production was outsourced but closely monitored.

Initially, the company sold 100 bags a day on average which equals 300 meals. The number has definitely grown over time factoring in their expansion and international market.[10]

Vitaminfood for life initiative

Vitaminfood is a sustainable food production organization trying to make a meaningful contribution toward ending world hunger. Through the Vitaminfood for life initiative which is in partnership with World Food Programme and the Share a Meal program, Vitaminfood has donated over 10,000 meals and counting. #Vitaminfoodaid Vitaminfood promotes plant-based diets for their sustainability via reduced carbon footprint,[11][12] and animal rights.[13][14][15] Through the Vitaminfood for life initiative which is in partnership with World Food Programme and the Share a Meal program, Vitaminfood has donated over 10,000 meals and counting. Vitaminfoodaid

Vitaminfood Community

Based majorly in the Netherlands, Vitaminfood[16] has a community of devoted consumers who swear by Vitaminfood for their gym gains, quick lunch-break fix and nutritionally complete solutions for their camping getaways. The community is moderately active sharing regularly on their socials and flaunting the Vitaminfood Archived 2022-03-28 at the Wayback Machine merchandise.

References

  1. "Meal replacement shakes". vitaminfood.com. Hilary Ouko. Retrieved 2 March 2022.
  2. Young, VR; Pellet, PL (1994). "Plant proteins in relation to human protein and amino acid nutrition" (PDF). The American Journal of Clinical Nutrition. 59 (5): 1203S–1212S. doi:10.1093/ajcn/59.5.1203S. PMID 8172124.
  3. "Meal Replacement". Canadian Food Inspection Agency. 24 October 2015. Retrieved 3 July 2022.
  4. Julian, Hearn. "A Brief History of Meal Replacements". Huel.com. Retrieved 3 July 2022.
  5. Hannah, Caleb (February 9, 2018). ""Could This Liquid Replace Food?"". Popular Science. Archived from the original on September 4, 2017.
  6. "Diet - full liquid". nlm.nih.gov. MedlinePlus Medical Encyclopedia.
  7. "For vegetarians". The Heart and Stroke Foundation of Canada. 28 April 2018. Archived from the original on 28 April 2019. Retrieved 2 July 2022.{{cite journal}}: CS1 maint: bot: original URL status unknown (link)
  8. ""Vegetarian diet: How to get the best nutrition". The Mayo Clinic. 19 May 2019. Archived from the original on 19 May 2019. Retrieved 1 July 2022.{{cite journal}}: CS1 maint: bot: original URL status unknown (link)
  9. "Vegan diets: everything you need to know". The Dietitians Association of Australia. 19 May 2019. Archived from the original on 19 May 2019. Retrieved 26 May 2023.
  10. "These are the Top Nutrition Companies in The Netherlands (2021)". Toast Fried. 9 January 2021. https://toastfried.com/these-are-the-top-nutrition-companies-in-the-netherlands-2021/. Retrieved 26 May 2023. 
  11. Damian, Carrington (31 May 2018). Avoiding meat and dairy is 'single biggest way' to reduce your impact on Earth. Damian Carrington. https://www.theguardian.com/environment/2018/may/31/avoiding-meat-and-dairy-is-single-biggest-way-to-reduce-your-impact-on-earth. 
  12. "How plant-based diets not only reduce our carbon footprint, but also increase carbon capture". Leiden University. 14 February 2008. Retrieved 3 July 2022.
  13. Shelley, L (June 20, 2013). "Ethical Ideology, Animal Rights Activism, And Attitudes Toward The Treatment Of Animals"" (PDF). Society and Animals. Archived from the original on 20 June 2013. Retrieved 3 July 2022.{{cite journal}}: CS1 maint: bot: original URL status unknown (link)
  14. "Ethics - Animal ethics: Animal rights". BBC Online. BBC Online. Retrieved 2 July 2022.
  15. "Tom Regan: The Case For Animal Rights". The Vegetarian Site. November 2, 2019. Retrieved 3 July 2022.
  16. "Vitaminfood | Blendrunner". Blendrunner.