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William Marion "Bill" Hougland (June 20, 1930 – March 6, 2017) was an American basketball player and businessman. He competed in the 1952 Summer Olympics and in the 1956 Summer Olympics. He was also a member of the Kansas Jayhawks' 1952 NCAA Men's Basketball National Championship team.
Hougland played for the Phillips 66ers from 1952 through 1958.
He was part of the American basketball team, which won the gold medal. He played all eight matches. Four years later he won his second gold medal as part of the American team.
After his sports career, Hougland served as Vice-President of Koch Industries until his retirement in 1991.