Naming rights

Naming rights is the term used when a company pays money to the owners of a stadium or other sports venue, to have that stadium named for the company. An example is the baseball park called Coors Field. This is done by a legal contract, usually for a limited number of years. "Naming rights" is also called Corporate sponsorship.

Naming Rights Media

The main indoor arena in Salt Lake City was named the Delta Center from 1991 to 2006. In 2023, Delta Air Lines re-bought the naming rights.
The arena in Salt Lake City pictured in 2006, a temporary banner covering the previous branding
The main indoor arena in Quezon City, Philippines was known as the Araneta Coliseum from 1960 to 2011, prior to naming rights deal with PLDT's Smart Communications.
Citizens Bank Park baseball stadium in Philadelphia in August 2007; naming rights were purchased by Citizens Financial Group in 2003 for 20 years at $95 million.
Allianz Arena, Munich, Germany in November 2008, whose naming rights were purchased by the financial services company Allianz SE
Panorama of the United Center during a Blackhawks game in December 2023. The arena first opened in 1994 with the naming rights from United Airlines.
Penn Medicine Station in Philadelphia, with naming rights acquired by the University of Pennsylvania Health System
Action during the 2011 Alamo Bowl, with the logo of the corporate sponsor, Valero, at mid-field

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