Naming rights
Naming rights is the term used when a company pays money to the owners of a stadium or other sports venue, to have that stadium named for the company. An example is the baseball park called Coors Field. This is done by a legal contract, usually for a limited number of years. "Naming rights" is also called Corporate sponsorship.
Naming Rights Media
Delta Air Lines held the naming rights to the main indoor arena in Salt Lake City from 1991 to 2006. In 2023, Delta re-bought the naming rights.
The same arena was renamed EnergySolutions Arena (later Vivint Arena) in late 2006. Temporary signage covered up the previous Delta Center logo after the new naming rights sponsor was announced.
Citizens Bank Park baseball stadium in Philadelphia; naming rights were purchased by Citizens Financial Group in 2003 for twenty years at $95 million.
Allianz Arena, Munich, Germany, whose naming rights were purchased by the financial services company Allianz SE
Penn Medicine Station in Philadelphia, with naming rights acquired by the University of Pennsylvania Health System
