Ginsters

Ginsters is a British food company based in Callington, Cornwall. It makes savoury pastries, including its well-known Cornish pasties, sausage rolls, slices, pies, and other ready-to-eat snacks. Ginsters is part of the Samworth Brothers group.

Ginsters

Company type	Subsidiary
Headquarters	Callington, Cornwall, England
Products	Pasties, pies, slices, sausage rolls, snacks
Parent	Samworth Brothers
Website	https://www.ginsters.co.uk/

History

Ginsters started in 1969 when Geoffrey Ginster began making Cornish pasties in a converted egg-packing barn in Callington.

The company grew quickly, and in 1977 it was bought by Samworth Brothers. During the 1980s and 1990s the bakery was expanded, modernised, and became a major employer in East Cornwall.

Products

Ginsters makes a wide range of savoury foods. Its best-known items include:

• Cornish pasties
• Sausage rolls
• Slices
• Pies
• Sandwiches and snack packs

Vegan and vegetarian options

From 2019, Ginsters began offering vegan pasties and plant-based products. These included vegetable pasties and global-flavour fillings.

"On-the-go" snacks

In 2025, Ginsters released a new “street-food inspired” snack range aimed at younger customers and busy commuters.

Brand and marketing

Ginsters is a national brand in the United Kingdom. The company says it uses local Cornish ingredients when possible and uses no artificial colours, flavours, or preservatives in its main pasty range.

In 2023 the brand introduced new packaging to highlight its Cornish heritage and its focus on quality ingredients.

Production and economy

All Ginsters products are made at its bakery in Callington, Cornwall. The company supports the local economy by buying vegetables from nearby farms and using British meat suppliers.

See also

• Cornish pasty
• Samworth Brothers