Quaker Oats Company
The Quaker Oats Company is an American food division business headquarted in Chicago. Quaker's products include, oatmeal, cereal, and granola bars. Since 2001, Quaker Oats Company is owned by PepsiCo, Inc..
| Operating Division | |
| Industry | Food |
| Founded | 1901 |
| Headquarters | , |
Key people | Robert S. Morrison, CEO |
| Parent | PepsiCo, Inc. |
| Website | QuakerOats.com |
History
Quaker Oats was founded in 1901 as the four oat mills merged:
- The Quaker Mill Company of Ravenna, Ohio
- A cereal mill in Cedar Rapids, Iowa
- The German Mills American Oatmeal Company
- The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
In 1969 Quaker got Fisher-Price, a toy business. Fisher-Price stopped being owned by Quaker in 1991.
In 1983, Quaker bought Stokely-Van Camp, Incorporated. The company makes Gatorade.[1]
In 1994, Quaker bought Snapple for $1.7 billion. Quaker sold it to Triarc in 1997 for $300 million.[2]
In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to own Gatorade and be in the sports beverage market.
Since the late 1980s, actor Wilford Brimley has appeared in television commercials.
United States Brands
The brands in the United States:
Breakfast cereals
- Cap'n Crunch
- Life
- Quisp
- Mother's Natural Foods
- Quaker 100% Natural Granola
- Kretschmer Wheat Germ
- Muffets
- Quaker Oatmeal Squares
- Quaker Toasted Oatmeal
- Quaker Oh's
- King Vitamin
- Quaker Corn Bran
- Quaker Oat Bran
- Quaker Puffed Rice
- Quaker Puffed Wheat
Other breakfast foods
- Quaker Oatmeal
- Quaker Oatmeal To Go
- Quaker Grits
- Aunt Jemima Syrups and Mixes
- Quaker Breakfast Cookies
- Quaker Instant Oatmeal
Snacks
- Snack-a-Jack bags
- Snack-a-Jack Jumbos
Mixes
- Quaker Tortilla Mix
- Rice-A-Roni
- Pasta Roni
- Near East Food Products
Drinks
- Gatorade
- Milk Chillers
United Kingdom Brands
The brands in the United Kingdom:[3]
Hot cereals
- Quaker Oats
- Oatso Simple
- Scott's Porage Oats
- Scott's So Easy
- Pawridge
Ready to eat cereal
- Harvest Crunch
Cereal bars
- Oat Bars
Quaker Oats Company Media
1905 magazine advertisement.
The company's contribution to the US war effort.
Quaker Oats facility in Peterborough, Ontario.
The Quaker Oats standing "Quaker Man" logo c.1900.
Cap'n Crunch regular flavor cereal
That's life
A 1981 TV commercial for the Quaker Corn Bran cereal.
A chocolate chip granola bar made by Quaker Oats.
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Notes
- ↑ "History of The Quaker Oats Company – FundingUniverse". www.fundinguniverse.com.
- ↑ Graney Brian (2000-09-18). "Triarc Sells Snapple to Cadbury Schweppes". The Motley Fool. Retrieved 2010-08-16.
- ↑ Quaker: UK Trade Site. Quaker. Archived from the original on 15 November 2006. Retrieved 16 August 2010.
Other websites
- QuakerOats Company Website Archived 2017-08-11 at the Wayback Machine
- Quaker Oats Company from the Summit Memory Project
- The Lafayette Quaker Oatmeal Festival
- Quaker Oats Page on PepsiCo UK & Ireland Archived 2019-09-03 at the Wayback Machine
- Story about the radioactivity experiments Archived 2013-01-16 at the Wayback Machine
- Quaker Oats Company Canada Archived 2019-04-29 at the Wayback Machine