SAIC-GM-Wuling
SAIC-General Motors-Wuling Automobile Co., Ltd. (SGMW) is a joint venture between SAIC Motor Corporation Limited, General Motors Company, and Liuzhou Wuling Motors Co., Ltd. It was established on November 18, 2002, and is headquartered in Liuzhou, Guangxi, China. SGMW primarily focuses on the production and sales of passenger cars, commercial vehicles, and powertrains. The company's main products include mini commercial vehicles, multi-purpose vehicles (MPVs), SUVs, and engines.
Native name | 上汽通用五菱汽车股份有限公司 |
|---|---|
| Joint venture | |
| Industry | Automotive |
| Founded | 18 November 2002 |
| Headquarters | |
Area served | China Indonesia |
Key people | |
| Products | Automobiles Microvans |
| Brands | Baojun Wuling |
| Owners |
|
Number of employees | 20,000[4] |
| Subsidiaries | Baojun SGMW Indonesia Etsong (2002–03) |
| Website | sgmw.com.cn |
History
In 2002, the American giant General Motors decided to establish a third joint venture company, next to Shanghai GM and the liquidated Jinbei GM, to produce cars for the Chinese market. The SAIC Motor concern was again invited to join the partnership, with a majority share of 50.1%, with GM's share being 34%, while the third party in the alliance was the commercial vehicle manufacturer Wuling Motors, with a 15.9% share in the company.[5]
Initially, the concern's goal was to develop the offer and profits from the sale of Wuling vans and vans, which are popular in China,[6] in turn, in 2010, a second brand focused on cheap passenger cars and SUVs was created - Baojun.[7] After the previous activities of SAIC-GM-Wulinga were limited to China and its subordinated Hong Kong and Macau, in 2015 the first foreign branch was opened in the form of SGMW Motor Indonesia. It built its own factory in Indonesian Bekasi[8] and established a locally focused offering of the Wuling brand.
SGMW remains in close partnership with the brands subordinated to General Motors and SAIC Motor, applying a badge engineering policy towards models, exporting them to global markets developing countries, mainly under the Chevrolet and MG brands.
Current products
Wuling
Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.[9][10]
Silver Badge
- Hongguang Mini EV (2020–present), electric city car
- Air EV (2022–present), electric city car
- Binguo (2023–present), electric subcompact car
- Binguo Plus (to commence), enlarged variant of Binguo
- Starlight (2023–present), mid-size sedan
- Xingchi (2021–present), subcompact SUV
- Asta (2021–present), compact SUV
- Nebula (2023–present), compact SUV
- Jiachen (2022–present), compact MPV
- Victory (2020–present), mid-size MPV
Red Badge
- Hongguang Plus (2019–present), compact MPV
- Hongguang S1 (2015–present), compact MPV
- Hongguang S3 (2017–present), compact SUV
- Hongguang V (2015–present), compact MPV
- Zhengcheng (2014–present), van
- Sunshine (2002–present), microvan[n1 1]
- Rongguang (2008–present), microvan[n1 2]
- Zhengtu (2021–present), mid-size pickup
Hongguang Mini EV
- 2019 Wuling Hongguang Plus.jpg
Hongguang Plus
- Wuling Hongguang S3 001.jpg
Hongguang S3
- Wuling Hongguang V 01 China 2016-04-01.jpg
Hongguang V
- Wuling Rongguang 01 China 2012-04-15.jpg
Rongguang
- Wuling Hongguang V China 2015-04-15.jpg
Rongguang V
- Wuling Sunshine II China 2012-04-22.jpg
Sunshine II
- Wuling Sunshine S IMG001.jpg
Sunshine S
Xingchen (Asta)
Wuling Xingchi
Victory
- Wuling Zhengtu IMG003.jpg
Zhengtu
Baojun
- Baojun E300 002.jpg
E300
- Baojun RC-5W 006.jpg
RC-5
- 2018 Baojun RS-5 (front).jpg
RS-5
SAIC-GM-Wuling Media
- Wuling Sunshine (Zhiguang) facelift II front 8.2.18.jpg
Photographed in Luoyang, Henan province, China
- Baojun 510 front.jpg
SGMW sold over 700,000 Baojun 510 in two years.
- 莞城公共充电桩.jpg
- Wuling Hongguang Mini EV II 001.jpg
Wuling Mini EV II
- 20211213 Wuling Nano EV on display at Yoyo Park.jpg
Wuling Nano EV on display at Yoyo Park
- 2023 Wuling Air EV Long Range.jpg
2023 Wuling Air EV Long Range
- 2024 Wuling BinguoEV Long Range (Indonesia) front view.jpg
2024 Wuling BinguoEV Long Range (Indonesia) front view
- Wuling Binguo (Bingo) Plus 02 China 2024-03-22.jpg
Wuling Binguo (Bingo) Plus photographed in Chengdu, Sichuan province, China.
- Wuling Starlight 007.jpg
Wuling Starlight
References
- ↑ "SGMW's Baojun Brand to Sell Passenger Cars in China". Press release. 18 July 2010. http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/July/0718_baojun.
- ↑ "Raymond Bierzynski Appointed Executive Vice President of SAIC-GM-Wuling". media.gm.com (Press release). 12 October 2012. Retrieved 8 October 2013.
Bierzynski served in leadership roles in China as president of the Pan Asia Technical Automotive Center (PATAC) from 2004 to 2007, and vice president of GM Asia Pacific and GM executive director of China Engineering from 2007 to 2009
- ↑ "About GM China". gmchina.com. 2013. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
- ↑ Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong (2012). "SGM Wuling: Bringing affordable vehicles to low-income consumers" (PDF). Accenture. Archived from the original (PDF) on 24 October 2013. Retrieved 27 January 2024.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - ↑ "Chińskie subsydia pomagają wieśniakom i… General Motors" [Chinese subsidies help villagers and… General Motors]. forsal.pl (in polski). 20 March 2009. Retrieved 27 January 2024.
- ↑
- REDIRECT Template:Cite web/Polish
- ↑ "GM's Baojun brand for China to be launched this month - paultan.org". Paul Tan's Automotive News. 14 November 2010. Retrieved 27 January 2024.
- ↑
- REDIRECT Template:Cite web/Polish
- ↑ GM Authority. https://gmauthority.com/blog/2020/05/new-wuling-global-silver-logo-marks-the-brands-next-chapter/.
- ↑ "面向全球市场 五菱银标Logo正式发布". www.sohu.com. Retrieved 5 January 2024.[dead link]
Other websites
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- Introduction from GM China homepage