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SAIC-GM-Wuling

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SAIC-General Motors-Wuling Automobile Co., Ltd. (SGMW) is a joint venture between SAIC Motor Corporation Limited, General Motors Company, and Liuzhou Wuling Motors Co., Ltd. It was established on November 18, 2002, and is headquartered in Liuzhou, Guangxi, China. SGMW primarily focuses on the production and sales of passenger cars, commercial vehicles, and powertrains. The company's main products include mini commercial vehicles, multi-purpose vehicles (MPVs), SUVs, and engines.

SAIC-GM-Wuling Automobile
Native name
上汽通用五菱汽车股份有限公司
Company typeJoint venture
Headquarters
Liuzhou, Guangxi, China
Area served
China
Indonesia
Key people
  • Shen Yang (General Manager)[1]
  • Raymond Bierzynski (Executive vice president)[2]
ProductsAutomobiles
Microvans
BrandsBaojun
Wuling
Owners
[3]
SubsidiariesBaojun
SGMW Indonesia
Etsong (2002–03)
Websitesgmw.com.cn

History

In 2002, the American giant General Motors decided to establish a third joint venture company, next to Shanghai GM and the liquidated Jinbei GM, to produce cars for the Chinese market. The SAIC Motor concern was again invited to join the partnership, with a majority share of 50.1%, with GM's share being 34%, while the third party in the alliance was the commercial vehicle manufacturer Wuling Motors, with a 15.9% share in the company.[5]

Initially, the concern's goal was to develop the offer and profits from the sale of Wuling vans and vans, which are popular in China,[6] in turn, in 2010, a second brand focused on cheap passenger cars and SUVs was created - Baojun.[7] After the previous activities of SAIC-GM-Wulinga were limited to China and its subordinated Hong Kong and Macau, in 2015 the first foreign branch was opened in the form of SGMW Motor Indonesia. It built its own factory in Indonesian Bekasi[8] and established a locally focused offering of the Wuling brand.

SGMW remains in close partnership with the brands subordinated to General Motors and SAIC Motor, applying a badge engineering policy towards models, exporting them to global markets developing countries, mainly under the Chevrolet and MG brands.

Current products

Wuling

Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.[9][10]

Silver Badge

  • Hongguang Mini EV (2020–present), electric city car
  • Air EV (2022–present), electric city car
  • Binguo (2023–present), electric subcompact car
  • Starlight (2023–present), mid-size sedan
  • Xingchi (2021–present), subcompact SUV
  • Asta (2021–present), compact SUV
  • Nebula (2023–present), compact SUV
  • Jiachen (2022–present), compact MPV
  • Victory (2020–present), mid-size MPV

Red Badge

  • Hongguang Mini EV

  • Hongguang Plus

  • Hongguang S3

  • Hongguang V

  • Rongguang

  • Rongguang V

  • Sunshine II

  • Sunshine S

  • Xingchen (Asta)

  • Wuling Xingchi

  • Victory

  • Zhengtu

Baojun

Main page: Baojun

  • E300

  • RC-5

  • RS-5

  1. ↑ Also Wuling Zhiguang (之光)
  2. ↑ Also EV50 / Dianka

SAIC-GM-Wuling Media

  • Photographed in Luoyang, Henan province, China

  • SGMW sold over 700,000 Baojun 510 in two years.

  • Wuling Mini EV II

  • 2023 Wuling Air EV Long Range

  • 2024 Wuling BinguoEV Long Range (Indonesia) front view

  • Wuling Binguo Plus

  • Wuling Binguo S

  • ​一輛五菱星辰，拍攝於中國廣東省深圳市羅湖區。

References

  1. ↑ "SGMW's Baojun Brand to Sell Passenger Cars in China". Press release. 18 July 2010. http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/July/0718_baojun. 
  2. ↑ Raymond Bierzynski Appointed Executive Vice President of SAIC-GM-Wuling. media.gm.com (12 October 2012). Retrieved 8 October 2013.
  3. ↑ About GM China. gmchina.com (2013). Retrieved 1 October 2013.
  4. ↑ Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong. SGM Wuling: Bringing affordable vehicles to low-income consumers. Accenture (2012). Retrieved 2024-01-27.
  5. ↑ Chińskie subsydia pomagają wieśniakom i… General Motors (in pl). forsal.pl (2009-03-20). Retrieved 2024-01-27.
  6. ↑
    1. REDIRECT Template:Cite web/Polish
  7. ↑ GM's Baojun brand for China to be launched this month - paultan.org (in en-US). Paul Tan's Automotive News (2010-11-14). Retrieved 2024-01-27.
  8. ↑
    1. REDIRECT Template:Cite web/Polish
  9. ↑ GM Authority. https://gmauthority.com/blog/2020/05/new-wuling-global-silver-logo-marks-the-brands-next-chapter/. 
  10. ↑ 面向全球市场 五菱银标Logo正式发布. www.sohu.com. Retrieved 2024-01-05.[dead link]

Other websites

Template:Automotive industry in China

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