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Baojun

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; literally "Treasured Horse"[1]) is a Chinese automobile marque owned by SAIC-GM-Wuling Automobile, a joint venture Between General Motors, SAIC Motor, and Guangxi Auto (previously Wuling Group).

Baojun (宝骏)
Marque
IndustryAutomotive
Founded2010; 14 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Haitong Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
WebsiteBaojin official site

History

Following the success of Wuling Motors, the Sino-American joint-venture SAIC-GM-Wuling decided to create a second car brand aimed at Chinese buyers, announcing the creation of Baojun in November 2010.[2] The goal was to offer affordable cars that would compete with Chinese low-cost vehicle manufacturers such as Chery and Geely.[3]

The first Baojun car to go on sale was the compact sedan 630. During the premiere, the manufacturer emphasized the relatively low price, which in 2010 amounted to the equivalent of 7,000 US dollars[4]. Podczas prac konstrukcyjnych nad Baojunem 630 udział brali głównie konstruktorzy amerykańskiego General Motors[5].

The expansion of the Baojun brand's offer began in mid-2012, when Chevrolet Spark was added to its range, taking the name Baojun Lechi[6]. Further investment plans to expand Baojun's portfolio were presented in April 2014[7], over the next 12 months, introducing two new models, whose concept dominated the range of the Chinese brand in the following years - minivana 730[8] and SUV-a 560[9].

In April 2016, Baojun began exporting its model for the first time - the compact sedan 630 went on sale in Egypt i Algeria under the Chevrolet brand as the second generation of the Optra[10].

In 2018, Baojun expanded its offer with two more groundbreaking models - the first electric car in the form of microcar E100[11], and also the large SUV 530[12], which was the first vehicle in the history of the Chinese brand to be sold on global export markets under the Chevrolet brand[13]. A year later, its production was also launched in the first factories outside China - in India under the MG brand as MG Hector[14] and Indonesia as Wuling Almaz[15].

The Baojun brand has achieved great success in the domestic market Chinese, becoming one of the most popular car manufacturers in this country and recording dynamic annual growth. While annual sales amounted to 30,000 units in 2012, 5 years later it exceeded the threshold of 1 million copies[16]. However, this result was not maintained in the following years, with declines of -200,000 copies per year on average.

New Baojun

In January 2019, Baojun announced a new model tactic New Baojun, assuming giving your vehicles a more avant-garde styling and supplementing the offer with higher-positioned vehicles with richer equipment[17]. By the way, the manufacturer also changed its logo, replacing the existing shield with the image of a horse with a more minimalist diamond-shaped profile of a horse.[18]

Since the implementation of the new tactic, Baojun models have been using a new naming order - passenger cars have been assigned the 'RC' prefix, "RS" SUV and crossover, and "RM" minivan. In the spring of 2021, Baojun introduced nomenclature based on proper names for the first time. In April 2021, the RC-5W was renamed Baojun Valli[19], in turn, the electric hatchbacka E300/E300 Plus was renamed Baojun KiWi EV[20].

In 2023, in the face of drastically decreasing demand and market failure of most combustion models produced so far, Baojun moved on to phasing out production of unsuccessful models and went on the offensive in the electric car class, presenting at the beginning the Yep crossover and the Cloud hatchback[21].

Products

Current products

Former products

  • Baojun 510

  • Baojun 730

  • Baojun RC-5

  • Baojun RC-6

  • Baojun RS-5

  • Baojun RS-7

  • Baojun Lechi

  • Baojun Lechi Cross

  • Baojun 310

  • Baojun 310W

  • Baojun 360

  • Baojun 560

  • Baojun 630

  • Baojun 610

  • Baojun E100

References

  1. ↑ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. ↑ "GM's Baojun brand for China to be launched this month - paultan.org". Paul Tan's Automotive News. 2010-11-14. Retrieved 2024-01-23.
  3. ↑ Template:Cytuj stronę
  4. ↑ "GM's new Baojun 630 revealed for China". Motor1.com. Retrieved 2024-01-23.
  5. ↑ "GM unveils first car for new China-only brand - Apr. 19, 2011". money.cnn.com. Retrieved 2024-01-23.
  6. ↑ Webmaster (2012-08-15). "China: Chevy Lechi to be sold under Baojun brand". Automotive World. Retrieved 2024-01-23.
  7. ↑ Template:Cytuj stronę
  8. ↑ "Site Maintenance". media.gm.com. Retrieved 2024-01-23.
  9. ↑ Template:Cytuj stronę
  10. ↑ "Site Maintenance". media.chevrolet.com. Retrieved 2024-01-23.
  11. ↑ Template:Cytuj stronę
  12. ↑ Template:Cytuj stronę
  13. ↑ Template:Cytuj stronę
  14. ↑ "MG Hector SUV launched in India at Rs 12.18 lakh, price lower than Tata Harrier, Mahindra XUV500". India Today. Retrieved 2024-01-23.
  15. ↑ Template:Cytuj stronę
  16. ↑ Sales, Baojun Market. "Baojun Sales Figures – China Market". GCBC. Retrieved 2024-01-23.
  17. ↑ "Site Maintenance". media.gm.com. Retrieved 2024-01-23.
  18. ↑ Template:Cytuj stronę
  19. ↑ Template:Cytuj stronę
  20. ↑ "2021上海车展：BAOJUN新款E300命名为"KiWi EV" - EV视界" [2021 Shanghai Auto Show: BAOJUN’s new E300 is named “KiWi EV” - EV Vision]. www.evlook.com. Retrieved 2024-01-23.
  21. ↑ Gasnier, Matt (2023-08-25). "China new models July 2023: Baojun Cloud and Hyundai Mufasa land". Best Selling Cars Blog. Retrieved 2024-01-23.
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