Barack Obama 2012 presidential campaign
The 2012 reelection campaign of Barack Obama, the 44th President of the United States, was formally announced on April 4, 2011.[3][4] Along with his running mate, Vice President Joe Biden.[5]
| Obama for America | |
|---|---|
 | |
| Campaign | 2012 Democratic primaries 2012 U.S. presidential election |
| Candidate | Barack Obama President of the United States Joe Biden Vice President of the United States |
| Affiliation | Democratic Party |
| Status | Announced: April 4, 2011 Presumptive nominee: April 3, 2012 Official nominee: September 6, 2012 Won election: November 6, 2012 |
| Headquarters | 130 East Randolph Street Chicago, IL 60601[1] |
| Key people | Jim Messina (Campaign Chairman) David Axelrod (Senior Strategist) Harper Reed (Chief Technology Officer) Michael Slaby (Chief Integration and Innovation Officer) Stephanie Cutter (Deputy Campaign Manager) Brent Colburn (Communications Director) Matthew Barzun (Finance Chairman) Ben LaBolt (National Press Secretary) Rufus Gifford (Finance Director) |
| Receipts | US$738,503,770 (2012-12-31[2]) |
| Website | |
| "www.barackobama.com". Archived from the original on 2012-09-07. | |
Barack Obama ran in the general election against former Massachusetts Governor Mitt Romney, along with many[6][7] minor candidates from other parties. The election took place on Tuesday, November 6, 2012.
Obama's campaign headquarters was in Chicago and key members of his successful campaign in 2008, such as Jim Messina and David Axelrod, returned to staff it.[8]
On the day of the announcement, the campaign released a promotional video showing supporters of Obama organizing for the re-election effort.[6] As The Guardian newspaper noted, this was the first U.S. presidential reelection campaign to use Facebook and Twitter for promotion.[7]
Between early-2011 and June 30, 2012, the Obama campaign and supporters spent about $400 million, according to the Federal Election Commission.[9] Obama won his reelection bid by a margin of 51.06 to 47.21%.[10] This was the first time since 1944, when President Franklin D. Roosevelt won re-election, that a Democratic president had won by a majority of the electoral votes and over 51% of the popular vote twice.[11]
Barack Obama 2012 Presidential Campaign Media
Main Obama-Biden wordmark logo used during the 2012 campaign.
Obama participating in a phone bank Election Day
Biden and Obama, July 2012
References
- ↑ Jeff Zeleny (March 29, 2011). "Obama 2012 campaign to start in Chicago". The Indian Express. Retrieved September 13, 2011.
- ↑ "Candidate (P80003338) Summary Reports – 2011–2012 Cycle". Federal Election Commission. Archived from the original on October 12, 2013. Retrieved July 20, 2015.
- ↑ (April 4, 2011) "Obama announces re-election bid", United Press International. Retrieved April 4, 2011.
- ↑ Condon, Stephanie (April 4, 2011) "Obama launches 2012 campaign with web video" Archived 2012-05-25 at Archive.today, CBS News. Retrieved April 4, 2011.
- ↑ Christian, Ken (March 26, 2012). Obama, Biden officially begin re-election campaign. wcsh6.com. http://www.wcsh6.com/rss/article/193366/68/Obama-Biden-officially-begin-re-election-campaign. Retrieved May 4, 2012.[dead link]
- ↑ 6.0 6.1 Shear, Michael D. (April 4, 2011) Shear, Michael D. (April 4, 2011). "Obama Launches Re-Election Facing New Political Challenge". The New York Times (United States). http://thecaucus.blogs.nytimes.com/2011/04/04/obama-launches-re-election-facing-new-political-challenges/?hp. Retrieved April 4, 2011.
- ↑ 7.0 7.1 Adams, Richard (April 4, 2011). "Barack Obama tweets the start to his 2012 re-election campaign". The Guardian (London). https://www.theguardian.com/world/2011/apr/04/barack-obama-twitter-facebook-election. Retrieved April 4, 2011.
- ↑ "Obama opens bid for new term, no longer outsider – Yahoo!! News". Yahoo! News. Archived from the original on April 5, 2011. Retrieved April 4, 2011.
- ↑ Record Spending by Obama’s Camp Shrinks Coffers
- ↑ "Official 2012 Presidential General Election Results" (PDF). Archived from the original (PDF) on July 31, 2014. Retrieved March 17, 2013.
- ↑ Nichols, John (November 9, 2012). "Obama's 3 Million Vote, Electoral College Landslide, Majority of States Mandate". The Nation. http://www.thenation.com/blog/171178/obama-has-great-big-mandate-and-he-must-use-it#. Retrieved November 18, 2012.
